Construction Contracting Academy
1-800-937-2242
info@Contracting-Academy.com
Champion of Independent Construction Contractors
Sales, Marketing and Customer Service for Construction Contractors
Table of Contents
Table of Exhibits
About This Series
- Rules of Business
- Self-Paced Personal Instruction
About This Course
- Purpose
- Benefits to You
Introduction
- Trades Person and "People"
- Person
- Selling the Customer
- Marketing To the Customer
- Service To the Customer
Chapter 1: Sales
- Selling Your Services
- Four Reasons to Buy
- Selling and the Contract Form
- Selling Yourself
- Building Trust
- The Sales Process
- The Sales Process Line
- The Sales Lead Form
Chapter 2: Marketing
- Marketing
- Marketing Strategy
- Detailed Plan of Action
- Niche Market
- Alliance Marketing
- Install Products Sold by Others
- Referrals by Suppliers
- Educating the Public
- How To Do It
- Your Business Identity
- Positioning Your Business
- Marketing Budget
- Promote the Business on a Regular Basis
- Marketing Reminders:
Chapter 3: Customer Service
- Contracting, A Service Business
- Who is Your Customer?
- What Does the Customer Want You to Do?
- The Customer’s Dream
- Asking for Leads
- Punch List Checklist
- Satisfied Customer and Business Relationships
- Reminders:
Chapter 4: Putting It Together
- Long Term View
- Sales
- Marketing
- Make the Most of Your Satisfied Customers
Quick Reference Tool
You, Our Customer
Small Business Help
Resources
Bibliography
Web Sites
Index
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chapter 1
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