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Business Management for Construction Contractors


Table of Contents

Table of Exhibits and Figures

About This Series

Rules of Business
Self-Paced Personal Instruction

About This Course

Business Management

Chapter 1:  Administration

Avoiding the Most Common Failure Ideas
Managing Your Business
Managing Yourself
Business Structure
Administration of Company Operations

Chapter 2:  Finance

Financial Problems

Chapter 3:  Sales

Managing Sales
Adjusting for Sales Conditions
The Sales Process
Moving Along the Sales Process Line
The Sales Lead Form
Transition of Sales to Production

Chapter 4:  Marketing

Managing Your Market Plan
Marketing Strategy
Detailed Plan of Action
Niche Market
Alliance Marketing
Install Products Sold by Others
Referrals by Suppliers
Educating the Public
How To Do It
Your Business Identity
Positioning Your Business
Marketing Budget
Promote the Business on a Regular Basis
Advertising
Marketing Reminders

Chapter 5: Production

Focus on a Project
Coordinating People at the Site
Production Management and Control
The Team Idea

Quick Reference Tool

You, Our Customer

Small Business Help

Resources

Bibliography

Web Sites

Index

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